METAPHOR ANALYSIS OF THE PERCEPTIONS OF "GLOBAL WARMING" AS A CONCEPT

Abstract

The environmental problem, defined as "global warming" in recent years, has developed as a result of human activities. This problem affects humanity with its economic, social and cultural dimensions as well as many other living species. Policies​ are being developed at national and international levels to cope with this problem and various opinions and practices are put forward. However, studies show that individuals have misconceptions about this issue. For this purpose, this study aims to understand the perceptions of 87 participants, 65 women and 22 men living in the TRNC, about global warming through a "metaphor analysis". The study was conducted using a qualitative phenomenology design. The data obtained were evaluated by content analysis method. Semi-structured forms were distributed for data collection. The first part of the form is based on demographic information, and the second part is to determine the perceptions of the participants about global warming. The analyzed metaphors were gathered under 13 different conceptual categories. Since this study does not consist of an equal number of male and female participants, gender differences should not be taken into account in the findings.

Keywords: Global warming, environmental management, metaphor analysis, environmental education