WHY STUDENTS CHOOSE TO STUDY TOURISM AND HOTEL MANAGEMENT PROGRAM IN NORTH CYPRUS
DOI:
https://doi.org/10.32955/neuje.v8i1.992Keywords:
student, motivation, tourism and hospitality, job opportunities, decision-makingAbstract
The purpose of the study was to investigate why students choose to study tourism and hotel management programmes in North Cyprus. The study employed the quantitative research approach, through the use of a structured questionnaire. The data was carried out using the convenience sampling technique as guided by Singh and Masuku (2014). The 206 questionnaires were collected during the period of October-November 2023. Descriptive statistics, reliability tests, correlation analysis, regression analysis and Explanatory Factor Analysis (EFA) were employed for testing the conceptual model of the research by using SPSS version 26. The regression results revealed statistically significant relationships among self-actualisation (SA), job opportunity (JO), field attractiveness (FA), ease of study (ES), scholastic achievement (SA) and interest in practical accept (IPA). The strongest relationship was between JO and SA and the lowest was between FA and ES. The major findings and implications are discussed.
References
Airey, D., & Frontistis, A. (1997). Attitudes to careers in tourism: an Anglo Greek comparison. Tourism Management, 18, 149-158.
Ahmed, S. (2015). Public and private higher education financing in Nigeria. European Scientific Journal, 11 (7), 92-109.
Bartlett, M.S. (1954) A Note on the Multiplying Factors for Various Chi Square Approximations. Journal of the Royal Statistical Society, 16, 296-298.
Bagozzi, R.P., Batra, R. & Ahuvia, A. Brand love: development and validation of a practical scale. Mark Lett 28, 1–14 (2017). https://doi.org/10.1007/s11002-016-9406-1
Baker, S. R. et al. (2020). COVID-Induced Economic Uncertainty. No. w26983, National Bureau of Economic Research. https://doi.org/10.3386/w26983
Boldureanu, G., Ionescu, A., Bercu, A., Bedrule-Grigoruță, M.V., & Boldureanu, D. (2020). Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions. Sustainability.
Canage, W. & Sempele, C. (2019). Actors motivating students to pursue hospitality education: A case of University of Eldoret, Kenya. International Journal of Advanced Education and Research, 4(2), 24-28.
Chen, T. L., & Shen, C. C. (2012). Today's intern, tomorrow's practitioner? The influence of internship programmes on students' career development in the Hospitality Industry. Journal of Hospitality, Leisure, Sport & Tourism Education, 11(1), 29-40.
Cyprus Turkish Chamber of Commerce’s report (2023).
Daniel, A. D., Costa, R. A., Pita, M., & Costa, C. (2017). Tourism Education: What about Entrepreneural Skills.Journal of Hospitality and Tourism Management, 30, 65-72.
Erdinç, S.B., & Kahraman, S. (2012). Turizm mesleğini seçme nedenlerinin incelenmesi. VI. Lisansüstü Turizm Öğrencileri Araştırma Kongresi, 229-237.
Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study. Journal of Travel Research, 57(3), 342-359. https://doi.org/10.1177/0047287517696980.
Hair, J.F., Black, W.C., Babin, B.J. & Anderson, R.E. (2010) Multivariate Data Analysis. 7th Edition, Pearson, New York.
Hjalager, A-M. (2003) Global Tourism Careers: Opportunities and Dilemmas Facing Higher Education in Tourism.
Kaiser, H.F. (1974). An index of factorial simplicity. Psychometrika, 39, 31-36.
Katircioglu, S. (2010) Research Note: Testing the Tourism-Led Growth Hypothesis for Singapore—An Empirical Investigation from Bounds Test to Cointegration and Granger Causality Tests. Tourism Economics, 16, 1095-1101.
Kim, S. S., Guo, Y., Wang, K. C., & Agrusa, J. (2007). The Study Motivations and Study Preferences of Student Groups from Asian Nations Majoring in Hospitality and Tourism Management Programs. Tourism Management, 28, 140-151.
Kim, B., Kim, S., & King, B. (2020). Religious tourism studies: evolution, progress, and future prospects. Tourism Recreation Research, 45(2), 185-203
Kline, R. B. (2011). Principles and practice of structural equation modeling (3rd ed.). Guilford Press.
Lee, M. J., Olds, D. A., & Lee, C. (2010). Why Students Choose a Hospitality and Tourism Program: A Pilot Study of U.S. Undergraduate Students. Journal of Hospitality & Tourism Education, 22(3), 20–26. https://doi.org/10.1080/10963758.2010.10696981
Lewin, C. (2005). Elementary quantitative methods. Research methods in the social sciences, 215-225.
Mohammad, B. A. A., & Alsaleh, H. T. (2013). Motivation of Students to Study Tourism Hospitality Programs. International Journal of Asian Social Science, 3(7), 1637–1647.
Mohamed, E. A., Hassan, B. N., & Meng, Y. W. (2016). Students’ motivation to study hospitality and tourism management programmes: A Case of University Utara Malaysia. Journal of Business and Hospitality Management, 2(1): 58-64.
Mohamed, M. L. (2016). Assessing the effects of transformational leadership: A study on Egyptian hotel employees. Journal of Hospitality and Tourism Management, 27: 49-59.
Pallant, J. (2020). SPSS Survival Manual: A Step-by-Step Guide to Data Analysis Using IBM SPSS. London: McGraw-Hill, Open University Press.
Prayag, Girish & Hosany, Sameer, 2014. "When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates," Tourism Management, Elsevier, vol. 40(C), pages 35-45.
Saunders, M.N.K., Lewis, P. and Thornhill, A. (2019) Research Methods for Business Students. 8th Edition, Pearson, New York.
Singh, A.S. & Masuku, M.B. (2014) Sampling Techniques and Determination of Sample Size in Applied Statistics Research: An Overview. International Journal of Economics, Commerce and Management, 2, 1-22.
Shu-Jing Wu , Jiao Han , Fu-Rong Sun , Rong-Gen Wan & Yu-Quan Zhao (2021): An integrated model for exploring college students’ engagement and competence development in flipped learning using partial least squares path modeling, Interactive Learning Environments
Tabachnick, B. G., & Fidell, L. S. (2007). Using Multivariate Statistics (5th ed.). New York: Allyn and Bacon.
Theresa, E. A. A. & Agbotse, G. K. (2013). Student Motivation and Preference of Studying Hospitality and Tourism Management Programmes in Polytechnics: A Study of Hospitality and Tourism Management Students-Ho Polytechnic. European Journal of Business and Management, 5(1), 142-152.
Ferguson, T., Roofe, C., & Cook, L. D. (2021). Teachers’ perspectives on sustainable development: the implications for education for sustainable development. Environmental Education Research, 27(9), 1343-1359.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
