The Problems of Digital Data Storage and Transmission in Coherent Visual Identity Production of Large Scale Institutions & Its Reflection in COVID ’19 Pandemic Period

Abstract

High speed data transmission technologies are developing and their usage are spreading in World Wide Web. Cloud computing is a recently developed powerful tool in these terms. On the other hand, graphic software and applications are becoming more effective in composing visual messages and information of all sorts. Accordingly corporate identity of a company is basically a series of info graphics that reflects the aim; Series of services and products, interdisciplinary consistency of a company. A successful corporate identity design can equally place the image of the company within various cultures. International graphic placement requires appropriate data transmission and storage. . Especially in the period of COVİD’ 19 pandemic, the need of cloud based and/or related storage problems have become an important issue. Cloud computing provides necessary conditions for the international corporate identity applications of global companies, hence gives way to detailed creation for design companies.

Index Terms: Cloud Computing, Corporate İdentity, Graphic Design, Data Transfer, Advertising Agencies, Pandemic