Corporate Identity Space Designs in Hotels: An Example Hotel – Konya Novotel

Abstract

Identity forms the whole characteristics that provide identical features and differentiation from the others for firstly the individuals later on for groups, societies, corporations and countries. Corporations also present identities that are formulated so as to be distinguished from their opponents and to attract the attention of their target market. The components that are used to establish the identity are the tools to improve corporations efficiency.

Corporate identity, is constituted via gathering corporate communications, corporate behaviours and corporate design components together. The most influential one of these components putting an emphasis on visuality is the corporate images and includes architecture, interior architecture, face-lifting design, landscape architecture and product design.

This article was created with the aim of examining how and in what way the Corporate Identity of Hotels proceeds in architectural and interior design, what identity spaces bring to the institutions and what are the points to be considered during the reflection of their identity.

In this context, the corporate identity of Konya Novotel, which is selected as a field study, is examined and the architectural and interior design elements that make its corporate identity recognizable are analyzed. The history of Novotel was determined from written sources, and the information constituting the elements of corporate identity from face-to-face interviews and electronic sources obtained from the interviews. A table containing visuals from Novotel hotels around the world was prepared and given in the conclusion part and the result was reached with corporate visual designs all over the world.